Four Persuasive Presentation Secrets

Being able to communicate persuasively with any audience is not just about what you say, it’s also about what you do. Here are four tips for making your communication more persuasive

1. Take Time to Build Rapport

When rapport exists, there is a sense of trust and confidence between people that makes each more likely to respond positively to the other. Although there are techniques you can use to accelerate rapport, it has to be earned.

You create rapport by being willing to meet the other person where they are rather than trying to drag them where you want them to be. The biggest mistake most people make in any type of communication is trying to communicate from their own perspective rather than trying to relate to where their audience currently is.

If you take time to understand your audience, whether it’s one person or a thousand, you will find it much easier to build rapport and communicate with them more successfully. You create rapport when you use that knowledge to change the way you communicate to suit your audience.

2. Model Successful Communicators

One of the best ways to improve your communication skills is to notice what works well for others and then to incorporate elements of what you see into your own behavior. Modeling is not about copying people. That’s often illegal and it doesn’t usually work. However, if you learn what makes other people good at something, you can use that experience to improve your own performance.

The key to successful modeling is that it’s not just about watching what people do, it’s as much about understanding how they think and what they believe. Take advantage of any opportunity to talk to speakers you admire and read as much as possible about them.

3. Always Be Authentic

To become a great presenter, you need to be yourself. One of the secrets of the best speakers is that they appear natural. They are the same on stage as they are in person. Too many people try to invent a persona that they use in presentations as they think that’s what is needed. And many people hold off from speaking because they compare themselves unfavorably to other people. The truth is it doesn’t matter. People are interested in what you have to say not in your speaking abilities.

Former US President Ronald Reagan is now called the Great Communicator but that’s as much for the way his natural personality shows through as for great public speaking skills.

You can improve your speaking skills by enhancing your abilities. But speaking successfully is about using your existing abilities to their full advantage. Just be yourself and you will get the results that you want.

4. Value and Respond to Feedback

Like most things in life, giving presentations is a process of constant improvement – no matter how good you are.

In order to be able to improve, you must:

- Be willing to accept feedback constructively: If you want to improve, listen to what people say and incorporate it next time. Accepting feedback doesn’t mean you have to do what others say but all feedback helps you be aware of what works for you most of the time and what doesn’t.

- Actively seek opportunities for feedback: If you seriously want to improve your presentation skills, you should actively encourage feedback. Hand out surveys at the end of a presentation or ask someone you know well in the audience for some comments. Try to find people who will be both honest and encouraging.

- Keep doing more: The best way to improve is to keep getting more practice so that you improve your skills, incorporate more of what you learn and build your confidence.

Following these four secrets will help you build your persuasive presentation skills easily and confidently.

Improve Your Presentation Skills: Crisis Communication in Emergency Situations

Crisis communication is a vital part of not only our presentation skills, but of our leadership skills as well. A crisis situation creates uncertainty, leading in some cases to panic. So you need a crisis communications plan to deal with anyone who will be concerned if your group has a major problem, and those problems can range from an unexpected drop in stock prices to a bad production run, product recall, environmental spill, legal problem, critical accident, bankruptcy or natural disaster.

While each of these emergencies benefit from unique handling, the idea in this article is to give you some general approaches which will help you to develop and improve your presentation skills for a crisis situation.

Essential Elements

First and foremost, your role is to reassure your immediate listeners and others who may be significantly affected by the emergency. Here are a couple of suggestions:

Get the word out as quickly as you can to as many affected people as you can.

That means that for at least one person, this has to be top priority when disaster strikes. It is useful to have a backup person somewhere else or with another organization if there is a small staff on the scene.

The Air France crash in Toronto is an example of where this could have been useful. The entire local staff went out to help rescue passengers, but it meant that people waiting to greet people who were on the plane had no one to turn to for information or reassurance. Despite the positive outcome of the situation, the company received a strong negative reaction for the lack of a spokesperson.

Most crisis situations are fraught with a lack of information, or worse, a mix of real and disinformation. So when we say “Get the word out,” don’t jump into the latest rumour you have heard.

Even though your listeners may be frantic for facts, they still appreciate you telling them what you are doing to find those facts if you don’t yet have them. “We are looking into it” is more likely to incense than reassure. Tell them, “Our hydraulics engineer is testing the pressure to determine a safe level,” or “The vice-president will meet with all managers and union leaders on October 1 to determine a back-to-work strategy.” Now they have something to sink their teeth into.

Be empathetic.

This is truly the time to “walk a mile in someone else’s moccasins.” Whether it’s a random case of product-induced illness or a full-scale natural disaster, people are fearful. They are often exhausted, uncomfortable and angry.

Use a lot of inclusive language (we, us, our). Indicate that you are aware of their collective uncertainty, discomfort or loss, and that your primary intent (along with that of your organization) is to ease their concern as much as you can and as soon as you can.

As part of the overall corporate, association, governmental or political risk management plan, select the people who can best convey reassurance and empathy. Is that you?

If you have nothing else to offer, provide basic human compassion.

Patience, at this time, is truly a virtue.

Give your statement and then allow people to ask questions, even if you have already answered what they ask or are not able to supply the answer they need.

Unless the resolution of the crisis is something your organization can control and knows exactly how to do it, don’t outline specifics of what you plan to do. Simply indicate time frames for steps to resolve it.

Be flexible.

Every situation is unique. An experienced presenter, you know that each audience member deserves a tailored approach. This is especially true in crisis situations.

Plan ahead.

Even if your organization has no formal crisis communications plan, take a look at the possible situations which would call on you to reassure people, then plan ahead.

Improve your presentation skills and your ability to cope with unexpected situations by following our tips for crisis communication. Such situations give you the opportunity to either cause outrage or to display your formidable leadership and presentation skills. Choose the latter options, and with a solid crisis communications plan, your team should be able to handle any situation.

The Role of Technology in Streamlining Pharmacy Accounting Processes

In today’s rapidly evolving world, technology plays a pivotal role in transforming various industries, and pharmacy accounting is no exception. As pharmacies strive to optimize their financial efficiency and navigate the complexities of regulatory compliance, leveraging technology has become a game-changer. In this blog post, we will explore how technology is revolutionizing pharmacy accounting processes, enabling accountants and businesses to thrive in the digital age.

Embracing Automation: Simplifying Mundane Tasks
Gone are the days of tedious manual data entry and calculations. With the advent of advanced accounting software, pharmacists and accountants can now automate routine tasks, such as inventory management, invoice processing, and payroll. By leveraging technology, professionals in the pharmacy sector can streamline their accounting processes, allowing them to focus on more value-added activities. This not only saves time but also reduces the likelihood of errors, ensuring accurate financial records and reports.

Enhancing Accuracy and Compliance
Maintaining compliance with regulatory standards is paramount in the pharmacy industry. Technology empowers accountants to ensure accuracy and adherence to relevant regulations. Sophisticated accounting software comes equipped with built-in compliance features, including automated tax calculations and GST preparation. By harnessing these tools, accountants Toowong and beyond can mitigate the risk of non-compliance and avoid penalties. Moreover, digital records provide a clear audit trail, enabling seamless retrieval of financial information for regulatory purposes.

Real-time Financial Insights for Informed Decision-making
In the dynamic world of pharmacy, making informed decisions is crucial for sustainable growth. Technology offers real-time financial insights that facilitate strategic decision-making. By leveraging robust accounting systems, pharmacists can access up-to-date financial data, key performance indicators, and profitability metrics. This empowers business owners to evaluate the health of their pharmacies and make informed choices regarding expansion, inventory management, and strategic partnerships. Furthermore, technology enables accurate business valuation, allowing pharmacists to assess the worth of their enterprises for potential mergers or acquisitions.

Collaboration and Connectivity: Breaking Geographic Barriers
Technology transcends geographical boundaries and enables seamless collaboration among pharmacy accountants. Cloud-based accounting platforms provide a centralized hub where multiple stakeholders, such as pharmacists, accountants, and financial advisors, can access and share real-time financial data. This connectivity allows for efficient communication, reducing the need for face-to-face meetings and enhancing productivity. For pharmacists seeking senior accounting jobs in South Brisbane, embracing technology opens up opportunities for remote work and collaboration with professionals beyond their immediate vicinity.

Future-proofing Pharmacy Accounting Keywords
To stay ahead in the evolving landscape of pharmacy accounting, embracing technological advancements is essential. Forward-thinking accounting firms, like Msitaylor, recognize the importance of providing software and IT system recommendations tailored to the unique needs of pharmacies. From installation and customizations to training and ongoing support, these firms assist pharmacists in harnessing the power of technology effectively. By partnering with such experts, pharmacists can future-proof their accounting processes, ensuring they remain agile and competitive in an increasingly digital world.

Conclusion

In conclusion, technology has become a game-changer in streamlining pharmacy accounting processes. By embracing automation, enhancing accuracy and compliance, gaining real-time financial insights, fostering collaboration, and future-proofing their accounting systems, pharmacists can optimize their financial efficiency and focus on growing their businesses. As the pharmacy sector continues to evolve, it is imperative for professionals to embrace technology-driven solutions to stay ahead of the curve. At Msitaylor, we understand the unique accounting needs of pharmacies and are committed to helping our clients achieve the best possible outcomes for their businesses. Contact us today to leverage technology for your pharmacy accounting needs.