Are you creating a “slideument” for your presentations and wondering why you’re not getting the impact you want? What is a “slideument” you ask? Well, you create a great value proposition for your product and then launch right into a PowerPoint presentation that includes lots of text slides to support your message. The merger of a document and a slide presentation is what Garr Reynolds, author of Presentation Zen calls this a “slideument”.

I’m sure you’ve been the victim of one of these presentations where the room is darkened and despite efforts to the contrary, everyone is nodding off to sleep. This is definitely not an effective way to capture the attention of the audience, especially today when everyone is so into pictures and video on their tablets and smart phones. Yet, you think, “What am I to do? This is business, I must show facts, storytelling is for children, for the movies and for social occasions. I must show ROI information and sales forecasts to be effective.”

Not so! Storytelling has been an effective means of communication for over 2,000 years. And it’s becoming more and more important in business. We think in pictures, video, and stories – so to make your presentations more memorable, you must learn to make these elements central to your presentation. Yes, you must include facts, but there are ways that are more effective than a slideument to communicate and support your message. A simple chart can convey the main message. A takeaway document with the details or a website link can provide more depth if necessary.

We’re learning from experts like Steve Jobs, Nancy Duarte, Garr Reynolds, Bo Eason and others that telling a great story makes a message stick. That’s exactly what Chip and Dan Heath tell us in their book Made to Stick and what Gary Klein relates in the chapter titled “The Power of Stories” his book Sources of Power. So how can you make your next presentation more memorable?

Here’s a few tips to get you started:

1. Start with paper and pencil – don’t start in PowerPoint or Keynote

2. Note why you’re speaking and what is your main point

3. Structure your message with an attention-grabbing beginning, a middle with supporting information, and an ending that tells your audience what you want them to do when you’re done speaking.

4. Start by describing the current situation and make sure your audience resonates with it. Then tell them what the future could be by painting a compelling picture and getting them to imagine having a role in the picture. The key to remembering and taking action is to envision participating in the action. The unconscious mind records it and remembers it as if it were real. Visualization is how many sports stars improve their game.

5. Once they have the picture, tell them what action they should take. End on a high note with the audience knowing what they should do and feeling compelled to take that action. Be sure to include a description of the reward they will receive for taking action. Also, tell them that it is not always easy but the reward is worth the effort.

6. Once you’ve outlined your story, select pictures and short video segments to support your message. Use full screen photos and video for the majority of the presentation. The fewer the words, the better. Some key messages or quotes should be sufficient.

7. As you write the details of your script, be conversational. Your audience will pay more attention if you’re conversational. They will also feel more a part of the story or presentation.

8. Study the experts. Visit YouTube and view presentations by the people mentioned in this article. Buy their books and make notes.

Continue to practice and refine your skills using these tips. You will find that you get more attention and interaction from your audience.